Encyclopedia:
Renault,
Mary Renault,
Renault F1,
Renault FT-17,
Jeanne St. Laurent,
Renault Clio,
Renault Mégane,
Renault Trafic,
Renault_Mégane,
Renault 5
Renault S.A. is a
French vehicle manufacturer producing cars, vans, buses, tractors, and trucks. The company is well known for numerous revolutionary designs and security technologies.
When its cars were exported to the
United States during the 1950s and 1960s, the name was commonly mispronounced as "Ren-ALT" to and by the American public, and the Anglicised pronunciation continues in common usage, though the original French has gained significant ground over recent years. In the
United Kingdom it is pronounced "REN-o". The French pronunciation is closer to "Ruh-No".
History
Foundation and early years (1898-1918)
Producing cars since late
1898, the Renault corporation was founded in 1899 as
Société Renault Frères by
Louis Renault, his brothers
Marcel and
Fernand, and his friend Thomas Evert. Louis was a bright, aspiring young engineer who had already designed and built several models before teaming up with his brothers, who had honed their business skills working for their father's
textiles firm; Louis handled design and production, Marcel & Fernand handled company management.
The first Renault car, the
Renault Voiturette 1CV was sold to a friend of Louis' father after giving him a test ride in
December 24 1898. The client was so impressed with the way the tiny car ran that he bought it.
The brothers immediately recognized the publicity that could be obtained for their vehicles by participation in
motor racing and Renault made itself known through achieving instant success in the first city-to-city races held in France, resulting in rapid expansion for the company. Both Louis and Marcel Renault raced company vehicles, but Marcel was killed in an accident during the 1903
Paris-
Madrid race. Although Louis Renault never raced again, his company remained very involved, including their Renault AK 90CV winning the first ever
Grand Prix motor racing event
in 1906. Louis was to take full control of the company as the only remaining brother in 1906 when Fernand retired for health reasons.
The Renault reputation for innovation was fostered from very early on. In 1899, Renault launched the first production
sedan car as well as patenting the first
turbocharger. At the time, cars were very much luxury items, and the price of the smallest Renaults available being 3000 francs reflected this; an amount it would take ten years for the average worker at the time to earn. As well as cars, Renault manufactured
taxis,
buses and commercial cargo vehicles in the pre-war years, and during
World War I (1914 - 1918) branched out into
ammunition, military
airplanes and vehicles such as the revolutionary
Renault FT-17 tank. Renault became the world's leading manufacturer of airplane engines, and the success of the company's military designs were such that Renault himself was honored by the Allies for his company's contributions to their victory. By the end of the war, Renault was the number one private manufacturer in France.
thumb|300px|right|1923 40CV Model Inter-war years (1919-1938)
Between the two world wars, Louis Renault enlarged the scope of his company, producing
agricultural and industrial machinery. However, Renault struggled to compete with the increasingly popular small, affordable "people's cars", while problems with the stock market and the workforce also adversely affected the company's growth. Renault also had to a find a way to distribute its vehicles more efficiently. In 1920, it signed one of its first distribution contracts with
Gustave Gueudet, an entrepreneur from northern France.
The pre-First World War cars had a distinctive front shape caused by positioning the radiator behind the engine to give a so called "coalscuttle" bonnet. This continued through the 1920s and it was not until
1930 that all models had the radiator at the front.
Post war (1939-1971)
During
World War II, Louis Renault's factories worked for
Nazi Germany producing trucks with work on cars officially forbidden. He was, for this reason, arrested during the liberation of
France in 1944 and died in prison before having prepared his defense. An autopsy later showed that his neck had been broken, suggesting that he was murdered. His industrial assets were seized by the provisional government of France. The Renault factories became a public industry (known as
Régie Nationale des Usines Renault) under the leadership of Pierre Lefaucheux.
In the years immediately following its nationalization Renault experienced something of a resurgence, led by the
rear engine 4CV model, which was launched in 1946 and proved itself a capable rival for cars such as the
Morris Minor and
Volkswagen Beetle, its success (more than half a million sold) making sure it remained in production until 1961. There was also a large mechanically conventional 2-litre 4-cylinder car, the
Renault Fregate, from 1951 to 1960.
As with earlier Renault models, the company made extensive use of motor racing to promote the 4CV, the car winning both the
Le Mans 24 Hours and
Mille Miglia races as well as the
Monte Carlo rally. However, despite the success of its flagship model, the company continued to be blighted by
labor unrest, and indeed continued to be well into the 1980s.
thumb|right|250px|1956 [Renault 4CV]
The 4CV's replacement, the
Dauphine, sold extremely well as the company expanded production and sales further abroad, including
Africa and
North America. The car did not sell well in North America and it was outdated by the start of the 1960s. In an attempt to revive its flagging fortunes, Renault launched two cars which were to become phenomenally successful – the
Renault 4 and
Renault 8 in 1961 and 1962 respectively. The 4 in particular was to continue in production until 1992. Both cars continued Renault's motor racing traditions with great success in
rallying, a tradition which was further upheld by collaborations with the
Alpine company (which most famously produced the Renault-powered Alpine A110). As well as the 4 and 8, the company achieved success with the more upmarket
Renault 16 launched in 1966, which continued Renault's reputation for innovation by being the world's first
hatchback larger than
subcompact size.
Modern era (1972-1980)
The company's compact and economical
Renault 5 model, launched in 1972, was another success, particularly in the wake of the
1973 energy crisis. The 5 remained in production until 1984 when it was replaced by the Super5. The formula was much the same however, and the Super5 inherited its styling lines from its father. Endangered like all of the motor industry by the energy crisis, during the mid seventies the already expansive company diversified further into other industries and continued to expand globally, including into
South East Asia. The energy crisis also provoked Renault's attempt to reconquer the North American market; despite the Dauphine's success in the
United States in the late 1950s, and an unsuccessful car-assembly project in
Saint-Bruno-de-Montarville,
Québec, (1964-1972), Renault had virtually disappeared from North America by the 1970s.
thumb|right|250px|1965 Renault Rambler sales brochureHowever, in the early part of the decade, when the energy crisis-hit continent required smaller, more economical cars, Renault began to make plans to return through a collaborative partnership with the American manufacturer
American Motors Corporation (AMC). From 1962 to 1967, Renault assembled Completely Knocked Down (
CKD) kits of the
Rambler Classic sedans in its factory in Belgium. Renault did not have large or luxury cars in its product line and the "Rambler Renault" was aimed as an alternative to the
Mercedes-Benz "Fintail" cars. Similar to the fate of some of these Mercedes cars at the time, many of these "American" Renaults finished their life working as
taxis. Later, Renault would continue to make and sell a hybrid of AMC's
Rambler American and
Rambler Classic called the
Renault Torino in Argentina (sold through IKA-Renault). Renault partnered with AMC on other projects, such as development of a rotary concept engine in the late 60s, and would eventually own AMC in 1980.
This was one of a series of collaborative ventures undertaken by Renault in the late 1960s and 1970s, as the company established subsidiaries in Eastern Europe, most notably
Dacia in
Romania, and
South America (many of which remain active to the present day) and forged technological cooperation agreements with
Volvo and
Peugeot (for instance, for the development of the
PRV V6 engine, which was used in
Renault 30,
Peugeot 604, and
Volvo 260 in the late 1970s.).
In the mid 1960s an Australian arm, Renault Australia, was setup in Heidelberg, Melbourne, which would close in
1981. Interestingly Renault Australia did not just concentrate on Renaults, they also built and marketed Peugeots as well.
In North America, Renault formed a partnership with AMC, loaning AMC operating capital and buying a small percentage of the company in late 1979. Jeep was keeping AMC afloat until new products, particularly the XJ Cherokee, could be launched. When the bottom fell out of the 4x4 truck market in early 1980 AMC was in danger of going bankrupt. To protect its investment Renault bailed AMC out with a big cash influx -- at the price of a controlling interest in the company -- 47.5%. Renault quickly replaced some top positions in AMC with their own people.
The Renault-AMC partnership also resulted in the marketing of
Jeep vehicles in Europe. Some consider the
Jeep XJ Cherokee as a joint AMC/Renault project since some early sketches of the XJ series was done as a collaboration of both Renault and AMC engineers (AMC insisted that the XJ Cherokee was designed by AMC personnel; however, a former Renault engineer designed the Quadra-Link front suspension for the XJ series). The Jeep also used wheels and unique rocking seats from Renault. Part of AMC's overall strategy when the partnership was first discussed was to save manufacturing cost by using Renault sourced parts when practical, and some engineering expertise. This led to the improvement of the venerable
AMC in-line six -- a Renault based port electronic fuel injection system (known as the
Renix by
Mopar technicians) that transformed it into a modern, competitive powerplant with a jump from 110 hp to 177 hp with less displacement (4.0L vs. 4.2L).
The Renault-AMC marketing effort in passenger cars was not as successful compared to the popularity for Jeep vehicles. This was because by the time the Renault range was ready to become established in the American market, the
second energy crisis was over, taking with it much of the trend for economical, compact cars. Renault sold some interesting models in the USA in the 1980s, especially the simple looking but fun
Renault Alliance GTA (
Renault 9) and GTA convertible – a real automatic-top convertible with a simple but clean euro-style design featuring a gently sloping hood, as well as a 2.0 L engine - big for a car of its class; and the ahead-of-its-time
Renault Fuego coupe; Renault sold other models in the US during the 1980s. However, Renault sold AMC to
Chrysler in
1987 after the assassination of Renault’s chairman,
Georges Besse. The Renault Medallion (25 in Europe) sedan and wagon was sold from 1987 to 1989 through
Jeep-Eagle dealerships. Jeep-Eagle was the new division Chrysler created out of the former American Motors. However, Renault products were no longer imported into the United States after 1989.
A completely new
full-sided 4-door sedan, the
Eagle Premier, was developed during the partnership between AMC and Renault. The Premier design, as well as its state-of-the-art manufacturing facility in
Bramalea,
Ontario,
Canada, were the starting point for the sleek
LH sedans such as the
Eagle Vision and
Chrysler 300M.
In the late seventies and early eighties Renault increased its involvement in motorsport, with novel inventions such as turbochargers in their
Formula One cars. The company's road car designs were revolutionary also – the
Renault Espace was one of the first
minivans and was to remain the most well-known minivan in Europe for at least the next two decades. The second-generation Renault 5, the European Car Of The Year-winning
Renault 9, and the most luxurious Renault yet, the
25 were all released in the early 1980s, building Renault's reputation, but same time the company suffered of poor product quality which reflected badly to the image of the brand and the ill-fated
Renault 14 is seen by many as the culmination of these problems in the early 1980s.
Restructuring (1981-1995)
Although its cars were somewhat successful both on the road and on the track, Renault was losing a billion francs a month and reported a deficit of 12.5 billion in 1984. The government intervened and
Georges Besse was installed as chairman; he set about cutting costs dramatically, selling off many of Renault's non-core assets, withdrawing almost entirely from motorsports, and laying off many employees. Although this succeeded in halving the deficit by 1986, Besse's treatment of the workforce resulted in him being assassinated by the
left wing terrorist group
Action Directe in November 1986. He was replaced by Raymond Lévy, who continued along the same lines as Besse, slimming down the company considerably with the result that by the end of 1987 the company was more or less financially stable.
A revitalized Renault launched several successful new cars in the early 1990s, including the phenonemonally successful 5 replacement the
Clio, the second generation Espace, the innovative
Twingo, the
Laguna, and the
19. In mid-1990s introduced successor to R19,
Renault Mégane, was the first car ever to achieve a 4-star rating, the highest at the time, in
EuroNCAP crash test in passenger safety. In 1998 Renault introduced
Mégane Scénic, a completely new class of cars, a compact monospace with a footprint of a regular Mégane. The return to success on the road was matched by a return to success on the racetrack – Renault-powered cars won the Formula One World Championship in 1992, 1993, 1994, 1996 and 1997 with
Williams, and in 1995 with
Benetton and 2005 as Renault F1 itself.
Privatisation (1996-1999)
It was eventually decided that the company's state-owned status was detrimental to its growth, and Renault was
privatised in 1996. This new freedom allowed the company to venture once again into
Eastern Europe and
South America, including a new factory in
Brazil and upgrades for the infrastructure in
Argentina and
Turkey.
In the twenty-first century, Renault was to foster a reputation for distinctive, outlandish design. The second generation of the Laguna and Mégane featured ambitious, angular designs which turned out to be highly successful. Less successful were the company's more upmarket models. The
Avantime, a bizarre
coupé/
multi-purpose vehicle hybrid, sold very poorly and was quickly discontinued while the luxury
Vel Satis model did not sell as well as hoped. As well as its distinctive styling, Renault was to become known for its car safety – it is currently the car manufacturer with the largest number of models achieving the maximum 5 star rating in
EuroNCAP crash tests. The Laguna was the first car to achieve a 5 star rating and in 2004 the
Modus was the first small car to achieve this rating.
The government of France owns 15.7 per cent of the company.
Louis Schweitzer has been the
Chairman of Renault since 1992 and
CEO from 1992 to 2005. In 2005,
Carlos Ghosn (also CEO of Nissan) became Renault's CEO, with Louis Schweitzer staying on as Chairman.
Renault owns
Samsung Motors (
Renault Samsung Motors) and
Dacia, as well as retaining a minority (but controlling) stake (20%) in the
Volvo Group.
As of 2004, Renault was the fifth most popular car maker in the United Kingdom behind the
Ford Motor Company,
Vauxhall Motors,
Peugeot and
Volkswagen. The most popular French car in the UK is currently the Renault Clio, which has been a strong seller throughout Europe since its launch 14 years ago.
For 2004 Renault reported a 43% rise in net income to €3.5 billion and 5.9% operating margin, of which Nissan contributed €1,767 million. The Group (Renault, Dacia, Renault Samsung Motors) posted a 4.2% increase in worldwide sales to a record 2,489,401 vehicles, representing a global market share of 4.1%. Renault retained its position as the leading brand in Europe with 1.8 million passenger cars and light commercial vehicles sold and market share of 10.8%.
Renault is exhibiting a Hi-Flex
Clio 1.6 16v at the 2006
Paris International Agricultural Show. This vehicle, which addresses the Brazilian market, features Renault-developed
flexible-fuel engine technology, with a highly versatile engine that can run on fuel containing
petrol and
ethanol in any proportion (0% to 100% of either)
Renault, together with associated brands Dacia and Renault Samsung, aims to sell 4 million vehicles worldwide in 2010.
On June 30, 2006 the media reported that
General Motors convened an emergency board meeting to discuss a proposal by shareholder
Kirk Kerkorian to form an alliance between GM and Renault-
Nissan. The hastily arranged meeting suggests that GM's board is treating Kerkorian's proposal with urgency. Coincidentally, unsubstantiated rumours have been circulating about Renault's possible return to the U.S. market. There is speculation that a
GM-Renault-
Nissan alliance could pave the way for Renault's return to the U.S. market, since
GM could eliminate some of its less profitable brands, and offer the owners of dealerships that would otherwise close Renault dealerships.
However, GM CEO Richard Wagner felt that an alliance would benefit Renault's shareholders more than those of GM, and that GM should receive some compensation for it. This did not sit well with Renault; subsequently, talks between GM and Renault have ended on
October 4, 2006.
The Renault Nissan Alliance (2000-present)
Signed on
March 27, 1999, the Renault-Nissan Alliance is the first of its kind involving a Japanese and a French company, each with its own distinct corporate culture and brand identity, liked through cross-shareholding.
Renault has a stake of 44.4 per cent in
Japanese automaker
Nissan while Nissan in turn has a 15 per cent stake (non-voting) in Renault.
Together they represent more than 9.8% of the worldwide market (5.74% for Nissan & 4.04% for the Renault group) with sales of 3,597,748 (Nissan) and 2,531,500(Renault Group), placing the alliance 4th after GM, Toyota & Ford.
Corporate governance
Current members of the
board of directors of Renault are:
*Yves Audvard
*Michel Barbier
*Alain Champigneux
*François de Combret
*Charles de Croisset
*
Carlos Ghosn*Jean-Louis Girdolle
*Itaru Koeda
*Marc Ladreit de Lacharrière
*Dominique de La Garanderie
*Bernard Larrouturou
*Henri Martre
*Jean-Claude Paye
*
François Pinault*Franck Riboud
*
Louis Schweitzer*Georges Stcherbatcheff
*Robert Studer
Timeline
*
1898 - Louis Renault founded Renault
*
1903 - Marcel Renault dies in a car accident
*
1943 - The Renault factory in Billancourt is attacked by the
German army*
1944 - Louis Renault dies
*
1966 - Taking the idea from the Austin A40 Farina, the first
hatchback in the world, the
Renault 16 was developed.
*
1978 - The first turbo powered subcompact, the
Renault 5 Turbo is presented.
*
1979 to
1987, Renault held majority ownership in the
American Motors Corporation (AMC), which it sold to Chrysler Corporation in March 1987.
*
1986 - On
April 9 the
Government of France ruled against the privatization of Renault.
*
1992 - Louis Schweitzer becomes president of Renault group.
*
1996 - The company was
privatized to create
Renault S.A.*
1999 - Renault purchased a 36.8 percent equity stake in
Nissan the troubled Japanese car maker, injecting $3.5 billion to obtain effective control of the company under Japanese law. Renault vice-president,
Carlos Ghosn was parachuted in to turn round the ailing firm.
Nissan also owns 15% of Renault in turn
*
2001 - Renault sold its industrial vehicle subdivision (
Renault Véhicules Industriels) to
Volvo, which renamed it
Renault Trucks in 2002.
*
2002 - Benetton Formula One team formally becomes Renault F1, Renault increases its stake in Nissan to 44.4 percent.
*
2004 - The Renault factory in Billancourt is demolished.
*
2005 -
Carlos Ghosn becomes president.
List of vehicles
main|List of Renault
Current model line up:*
Twingo (Launched 1992)
*
Modus (Launched 2004)
*
Clio II (
Supermini with hatchback and sedan body styles, launched 1998)
*Clio III (Lutécia III in Japan, launched 2005)
*
Kangoo (Launched 1998)
*
Trafic (Launched 2003)
*
Mégane II (SW, CC, Saloon, Hatch 3 and 5 doors, launched 2002)
*
Scénic II (Launched 2003)
*Grand Scénic (Launched 2003)
*
Laguna II (Hatchback & Estate, launched 2000)
*
Espace IV (& Grand Espace, launched 2002)
*
Vel Satis (Launched 2002)
Renault's range is well known for safety. All of the models, except the Trafic, Clio II, Twingo, and Kangoo (the latter two are expected to be replaced soon while the Clio II to end its production in
2008) have obtained the maximum 5-star safety crash-test rating from
EuroNCAP, and became the first maker to have seven cars with this rating.
Renault Laguna was the first medium-size car to obtain five-star rating, as well as the Modus and Megane in its own category.
Motorsport
main|Renault
main|Renault
Motorsport has long been recognised as an effective marketing tool for automobile manufacturers. In the late seventies and early eighties, Renault began to involve itself more heavily in motorsport, setting up a dedicated motorsport division called
Renault Sport, and winning the Le Mans 24 Hours (once again in collaboration with Alpine) while achieving success in both rallying (with the
Renault 5 Turbo) and
Formula One. Initially, Renault's entry into Formula One in 1977 was ridiculed when the team's first design included such curiosities as a
turbocharger. However, the team were to win their first race on home soil in
Dijon a mere two years later and by the early eighties, every front-running Formula One team used turbochargers.
Renault also took over the Benetton F1 team in 2001, and quickly became very competitive,
Fernando Alonso winning Renault's first race in its second incarnation at the
2003 Hungarian Grand Prix. 2004 saw the Renault team finish a close third in the Constructors' Championsip and in 2005 the team won both Constructors' and Drivers' titles (with Fernando Alonso).
Questions have been raised regarding Renault's commitment to its Formula One team, particularly with the appointment of Carlos Ghosn as CEO. However at the
2005 French Grand Prix Ghosn set out his policy regarding the company's involvement in motorsport:
:
"We are not in Formula One out of habit or tradition. We're here to show our talent and that we can do it properly... Formula One is a cost if you don't get the results. Formula One is an investment if you do have them and know how to exploit them."In short he will continue Renault's investment in F1 as long as the team is successful and can use the resulting publicity for wider commercial gain. Conversly if the team is unsuccessful in future it can be expected that Ghosn will withdraw resources from the sport.
In 2006 Carlos Ghosn finally announced that the team will stay in F1 in the long term (at least until 2012) putting an end to the rumors.
Accolades
Renault cars have performed well in the
European Car of the Year awards. The is Clio the only car since the prize's conception in
1964 to win the award twice.
*
1966:
Renault 16*
1982:
Renault 9*
1991:
Renault Clio*
1997:
Renault Scénic*
2003:
Renault Mégane II*
2006:
Renault Clio IIIThe
Renault 12 (1970),
Renault 5 (1972),
Renault 20 (1976),
Renault 25 (1985) and
Renault Laguna (2002) have all achieved runners-up in spot in the competition. Renaults most recent models are well known for their safety, all but 4 of the current models have achieved the maximum 5-star rating by the
EuroNCAP crash-test assessment programme. Renault has regularly topped the French car sales charts, fighting off fierce competition from
Citroën and
Peugeot.
Overseas Accolades
In
1970 the
Renault 12 won the prestigious
Australian Wheels Car of the Year award.
Typeface
Both the Renault logo and its documentation (technical as well as commercial) had used a specially designed
typeface called
Renault, developed by British firm
Wolff Olins. This type family is said to have been designed not for prestige reasons, but mainly to save costs at a time where the use of typefaces was more costly than it is now.
In 2004, French
typeface designer Jean-François Porchez was commissioned to design a replacement. This was shown in October of that year and is called
Renault Identité.
Trivia
The Renault factory in Billancourt is the visual inspiration for the
factory seen on
Code Lyoko.
Renault also built rail vehicles. Mainly
autorail type vehicles.
See also
*
List of Renault vehicles*
Alpine (car)*
Renault Trucks*
Dacia (car)*
Renault Samsung Motors*
Renault F1*
Renault SportExternal links
*
http://www.renault.com/ Official site*
http://biz.yahoo.com/ic/41/41191.html Yahoo! - Renault SA Company Profile*
http://www.euroncap.com/ Euro NCAP crash tests*
http://www.geocities.com/MotorCity/Speedway/9730/Reg/main.html Renault 15-17 Register of Australia*
http://www.renaultforums.co.uk/ RenaultForums enthusiast and owners community*
http://es.geocities.com/carrocolombiano/ El Carro Colombiano (The Colombian Car) Renault in Colombia*
http://www.renaultusa.org/ Fansite about Renault in the United States*
http://www.renaultfive.com/ Fansite about Renault 5, most popular modelCAC 40
Early Renault
Modern Renault
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